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LYONS TIMELINE
40s

1945

BATON ROUGE WHOLESALE CANDY COMPANY IS FORMED.

While working as an internal auditor for LSU, William E. Davis, SR. starts selling $0.10 pecan rolls from the storage room behind his garage on Arlington Ave.

1946

WED PURCHASED LYONS SPECIALTY COMPANY

Located on North St., from the Lyons family and merged Baton Rouge Wholesale Candy Company into Lyons Specialty Company. The North St location was 3300 sq. ft.

WED BROUGHT IN HIS TWO BROTHER-IN-LAWS

Willis and Lynch Maddox and made them partners in the business.

AA VENDING MACHINE WAS FORMED BY WED

AA Vending was a full-service vending company servicing vending machines throughout the Baton Rouge metro area.

50s

1950

JOBBER OF THE MONTH

In January, 1950 WED and Lyons Specialty Company was named “Jobber of the Month” by the Mason Mint which was the monthly news digest of current candy events.

1959

WAREHOUSE ON ADAMS AVENUE

WED moved the operation to a 10,200 sq. ft. warehouse on Adams Ave., where the business remained until moving to its current building in 1999.

60s

1968

SOLD

In 1968, Willis and Lynch Maddox sold their portion of Lyons Specialty Company to WED.

70s

1976

INCORPORATED

Lyons Specialty Company, Inc. was formed.

1977

CANDY WHOLESALER MAGAZINE

Lyons Specialty Company, Inc. was featured in the Candy Wholesaler Magazine.

80s

1983

PURCHASE

Lyons Specialty purchased Dixie Candy Company in Hammond, Louisiana.

1985

SALES RECORD

Sales for the company were 5.5 million.

90s

1993

HUGH RAETZSCH, JR.

Current Owner / CEO and grandson of WED, Hugh Raetzsch, Jr. graduated from LSU with a degree in Business Management and began his full-time career with the company.

1994

WHOLESALE SPECIALTY PURCHASE

Lyons Specialty purchased Wholesale Specialty, which was a local rack jobber supplying convenience stores and small grocery stores with health and beauty care items and general merchandise.
This was a pivotal move for the company and probably is the main reason we are still here today.

1995

SALES RECORD

Sales for the company were 21 million.

1999

PORT ALLEN LOCATION

Lyons Specialty moved to its current location in Port Allen.

00s

2002

TOP 40 UNDER 40

Raetzsch was recognized by the BR Business Report in the Top 40 under 40 business people of Baton Rouge.

2005

SALES RECORD

In 2005, Sales for the company were 68 million.

2009

DAVE D’AQUIN

In January 2009, Dave d’Aquin, Vice-President and longtime family friend and employee of over 40 years died at the age of 59.

WILLIAM E DAVIS SR.

In February 2009, William E. Davis, Sr. died at age 96.

PURCHASE

In June of 2009, Lyons Specialty purchased long time Monroe, LA distributor, Ouachita Distributing Company, Inc. from the Jones family.

10s

2012

OWNERSHIP

Ownership passed from Jane Dunlap to Hugh Raetzsch, Jr.

2013

AMERICAN WHOLESALE MARKETERS ASSOCIATION

Hugh Raetzsch, Jr. served as Chairman of the American Wholesale Marketers Association, which is the national association representing our industry.

2014

AA VENDING SERVICE SOLD

In March of 2014, AA Vending Service was sold to Refreshment Solutions of Norco, LA.

2015

SALES RECORD AND EXPANSION

Sales approaching 130 million.

Expansion plans are now in the works to more than double the current office and warehouse square footage to prepare us for the next 10 years!